Request: Aplo Group, as a part of their interview process, requested a
marketing email design for their client Well Before that matched the brand.
All images and information was to come from the Well Before website, and
text should be copywritten by me.
The project took about 5-6 hours. I was asked to submit a marketing email for the company Well Before and to use their website
as a resource. I began with browsing their website to get a feel their overall look. Then I started
pulling images from the site to be used in the design. Given the brand, I wanted the design
to be clean with mainly white and blue with red as an accent. Since it's a brand in the medical
field, the audience would be more receptive to a clear and professional design rather than one with
many images or illustrations, with the most important information easy to access. Once I had an overall
idea and the images, I cleaned them up and started working on layout. A simple layout was the best option.
I chose my colours based on the colours of their brand name and logo. Once all that was done,
I reread the contents of the website paying special attention to the history, about, and philosophy
of the company in order to write the copy to go with the email. Lastly I added customer reviews, calls to
action and the company's socials.
