Request: 2 sale flyers with part of the sale items provided, the rest to be chosen by me. Sale prices provided. Mimic normal sale flyers with price being the most highlighted. Along with the 2 flyers, a new store hours ad to be printed and published in the TMU newspaper: The Eyeopener. Main focus was to be interesting but also focus the new hours. All were assigned together with different deadlines.

I started with the November sale. I picked some items, got them approved and made a list of the new sale prices. I photographed and edited them. I knew there was another sale in January so I decided to make the flyers similar so customers recognized the near monthly sales but still make each distinct so it was noticeable that it was a new flyer for a new sale. My process was the same for both flyers. I decided on blue for all 3 projects to match the winter season. I decided to have the important elements stand out by having them on a white or light background. I used the complimentary colour to blue as the sale price colour to make them the focus. For the store hours ad I decided to get a bit more creative to have the ad stand out against all other ads in the newspaper so I decided on making a winter landscape illustration and having the white sky as the backdrop for the information. Once done I proofed it and sent it off to the design and print department of The Eyeopener. All other flyers and ads were printed and published digitally by myself.